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 Business to Business  E-commerce


In 2000, the company established the Internet Trade Department, which is mainly responsible for the collection of market information, the promotion of product information, and support for after-sales service. This was a major change in the company's exploration of new trade models at that time, and it is now the cradle of Xinhuaheng e-commerce. After more than 20 years of experience accumulation and development, it is now one of the factors that Xinhuaheng has core competency in the market.

From the Internet Trade Department of the Service Support Sales Department to the E-commerce Department with online sales as its core function, this allows the department to truly perform many functions such as strategic planning, strategy formulation, market research, product development, after-sales service, and information feedback. Focusing on customer demands, according to the changing market environment, it formulates strategies and guidance for market operations, plans for marketing, supervises advertising, implement media communication plans, and formulates and implements activity plans. As the market changes, product sales are gradually developing towards a more user-friendly perspective. In this way, we must analyse the trend of market development and put propose higher requirements.

The E-commerce Department searches for product-related information in the massive network information, pays close attention to the development trend of domestic and foreign products, actively participates in major domestic and foreign exhibitions, pays attention to the market trend, makes forward-looking designs and preparations, and arrange professional technicians to get in touch with the company's expert pool, and put in place the development and trial production of new products.


In the sales process, with the purpose of serving customers, we provide comprehensive technical support, timely improve the technical requirements raised by customers, and provide more accurate and effective solutions. While meeting customer requirements, we use the medium to low price strategy to increase product competitiveness. We have set up a periodical information feedback group to conduct periodical return inspections on the products that have been sold,  to organize and summarize the problems feedback from customers, to establish a complete tracking file, to receive feedback for improvement in time, and implement them in place. We also establish, save, categorize, and manage our customers’ data. It is also responsible for the collection and investigation of customer status and customer application status, and assisting the Quality Department in customer satisfaction surveys; integrating existing product and resource information from the information centre, comparing similar products, analysing pros and cons, formulating promotion plans, promote the development of existing products sales, understanding the market trend, actively establishing contacts with relevant companies, striving to establish complementary partnerships, and using their platforms to sell our products and services; and grasping existing customers, tracking customer use of products at any time, and doing a good job in customers tracking and feedback work.

Electronic transactions and related service activities on the Internet, Intranet and Value Added Network (VAN) are the electronic and networked aspects of traditional business activities. E-commerce includes electronic currency exchange, supply chain management, electronic trading markets, network marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection systems. In this process, the information technology used includes: Internet, extranet, e-mail, database, electronic catalog and mobile phone. The virtual world is a very interesting model of e-commerce. It is a user-defined world where people can interact, entertain and do business.

  • Online shopping retail website directly to consumers

  • Provide or participate in the online market and handle the sales of third-party companies to consumers or consumers to consumers

  • Business-to-business purchases and sales;

  • Collect and use demographic data through online contacts and social media

  • Business-to-business (B2B) electronic data exchange

  • Marketing (e.g., newsletters) to prospective and regular customers via email or fax

  • Participate in the launch of new products and services in pretail

  • Online financial exchange is for currency exchange or transaction purposes.


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